Brave New World?

How are we all? Everyone ok? Good.

I'm the proud owner of an iPhone which has become an intrinsic part of my life in the last few months. Indeed, I'm actually writing this blog on it! Amazing bits of kit. A couple of weeks ago I downloaded the Spotify app for the iPhone and also signed up for a premium account with them. I'm sure you all know about Spotify and if you don't then you should.

Anyways, the app only works if you have a premium account, which costs about £10 a month, and as I'm the adventurous type I thought I'd give it a go. The main feature for me is it's ability to cache up to about 3000 songs for a month, meaning that you can have your playlists available off line if you need it (on the underground, on a plane, up a mountain, etc, etc). For me that is definitely worth £10 a month and more importantly Spotify itself may offer a glimpse of the music industries future. Sure it's not perfect and I know there's some controversy about artist payments but as a starting point it is definitely worth taking seriously.

The thing about it that compelled me to write this blog is the customer review section for the app on iTunes. There are plenty of people singing it's praises but there seems to be just as many who are complaining about the 'rip off' pricing of Spotifys premium account without which the app will not work. The ferocity and venom that some of these reviews have really shocked me.

It seems to be indicating that there are a lot of people out there who believe that they deserve this service for free. Not would like it for free, but rather expect it for free. Are these people a minority? Has the the wonderful inclusive and liberal nature of Web 2.0 backfired and created a mindset where music as a commodity is worth less than ever?

I know this cultural battle is far from over but I do belive that sides are becoming more clear cut than before. I understand the pirate reasoning for doing what they do, but I do not condone it. On the flip side to that I think the mainstream industry has been desperately hanging onto the past when they should be the innovators. Maybe it's too late to turn this round or maybe it's just a cultural shift that will balance out in the end. I don't know what the outcome will be or most importantly what this means for the musicians who are valiantly sending their work into the ether in the hope of some reward, but I do know that when the smoke clears it will definitely be a very different world.